Controlled design programme
Handle, body, control, plate and tray variants developed across the MODEL-1 and tostMod11 programmes.
Arzum · Product architecture · 2019
Turning a sandwich press
into a product architecture.
Not styling the appearance, but resolving holding, opening, cooking and cleaning behaviours in one manufacturable system.
Design variables
We built this product architecture in 2019 by developing the handle, upper body, control surface, grill plates and grease management together. The result was manufactured in Türkiye and marketed by Arzum as the AR2060 Crusty.
Object DNA
The handle is not an accessory.
It begins the architecture.
A contact grill must remain compact, open in balance, keep the hand away from the hot body and be cleanable after use. Each decision determines the geometry of the next.
From one product to a family
The upper form did not stop at one product.
This metal upper surface, together with the thermostat and two indicators, was also used across other Arzum machines. The form we designed moved beyond the appearance of one sandwich press and became a recognisable family language that could carry across products.
7–22 October 2019
Not one idea.
A systematic development programme.
The same architecture was developed day by day by changing handle, upper shell, control, plate and service decisions. These ten selected frames are only a cross-section of the iteration chain.
Handle and outer frame
We developed the handle not as an added part, but as the outer architecture carrying the product. Hand clearance, front grip, side arms and hinge relationships were tested within the same series.
Upper body and control language
The metal upper surface, thermostat and indicator layout did not remain the shell of one machine. Arzum carried this upper form into other machines, turning it into a recognisable product-family language.
Plate, flow and grease tray
We developed flat and ribbed plates, flow direction, edge geometry and the front-removable tray together. The cooking surface and cleaning action became two parts of the same system.
From CAD to production
The architecture we developed.
The manufactured product.
The AR2060 brings its closed and open states, top control, outer frame and front-access grease tray together in the product architecture we developed.
Made in Türkiye · Manual code AR2060-210223
AR2043 / AR2048
The open-grill, plate and cooking-tray system carried into the Maxi Grill product family.
AR2056 Tostçu XL
The wide-body, dual-control engineering family becomes a manufactured product.
AR2060 Crusty
The developed product architecture is manufactured in Türkiye and brought to market.
Second product family
One architecture,
a wider engineering family.
MODEL-1 / MODEL 3 → AR2056 Tostçu XL
Across the MODEL-1 / MODEL 3 work, we developed the wide body, dual controls, long handle, removable-plate system and grease management together. This engineering family became the manufactured Arzum AR2056 Tostçu XL.
Functional-system branch
AR2043 / AR2048 Maxi Grill
We developed the open grill, upper and lower plates, cooking tray and multi-function use as a wider cooking system. This work was carried into the Arzum AR2043 Maxi Grill and AR2048 Maxi Grill Pro product family.
Design system
Form follows the behaviour.
Use boundary
Hand, heated surface and opening movement are kept clearly separated.
Surface strategy
Calm metal panels are framed by dark polymer volumes that express touch, heat and assembly boundaries.
Manufacturing logic
Metal shell, polymer body, cast plates, hinge, controls and removable tray are treated as one assembly.
Method approach
Resolve expensive uncertainty
before tooling.
Making use, heat, opening, cleaning and assembly decisions visible through controlled variants makes a product not only compelling, but manufacturable and legible.