Case Study / Brand Activation
From render to site-ready brand objects for Starbucks Summer Party.
Kiosk design, photo moments, sampling counters and large-scale cup objects were developed as one visual and production system for a completed public event.
Kioskservice and welcome zone
UVbrand graphics mapped to object surfaces
Renderspace, object and visitor scenario
Siteproduced, installed and used publicly
Scope
Event space, product-scale objects and brand surfaces were handled with the same geometry discipline.
The work was not only about attractive event renders. Scale, visitor flow, photo moments, surface graphics, production tolerances and on-site readability all had to support the same brand experience.
Design Note
Good event visualization makes the object believable before it is produced.
The renders were used to validate more than atmosphere: object proportions, brand surfaces, visitor distance and installation decisions were resolved before production.
Render / UV / Production
The visual decision was carried through to the object that appeared on site.
Render checks, UV layout, surface graphics and final installation were treated as one production story rather than separate disconnected deliverables.
Outcome
The visual that sold the event became the object that held up on site.